Capital One Case Study Essay Example for Free (#3)

Capital One Case Study Essay 1. What is Capital One’s business and who are their competitors? Capital One’s business deals with a bank financial servicing company. They specialize specifically in banking, credit cards, home loans, auto loans and savings products. Capital One was founded by Richard Fairbank and Nigel Morris in 1988. Fairbank highly focused on the marketing and customization of credit card use and information. The company is very analytical and is very technological when gathering data information. They were basically put together centering around the idea of technology within the company itself. Some of their direct competitors would be against Bank Of America, American Express and Barclay’s bank. 2. What is their strategy to grow profitably and compete? Give examples. Capital One was put together with technology right at the core of their business. This makes them different from their competitors since most other companies had a business model first before technology was every involved. The technological part of their company is very important since they use it to analyze and comprehend their customers characteristics such as credit risk. This is basically their way of improving customer service and to increase profitability. Fairbank developed a data machine that was able to access a customer risk factor from each product as well as detect fraud. At Capital One’s point of inception, the online communication was making its way in our society so the company focused on highly internet marketing. This strategic action lead to 2.5 millions customers signing up as this online banking systems was the new and improved way to make payments. 3. How do they use information to implement their strategy? What kinds of information do they use and where does it come from? They vastly use their information system and technology to help during day to day activities. Their main use of this information is to analyze customer data and make appropriate suggestions and choices regarding their marketing strategy. They implement many â€Å"tests† and have used their idea of diving up their customer population by segmenting their data. This was a success and was a high profit for capital one. This lead to their improvement of customer relationships since they had vast information of them and had technology that could easily access and identify their customers through a digital fingerprint. This company focuses on personal information from their customer base to make decisions and access which one of them will be able to pay them back after a loan. One of the ways capital one has access this information is through the post office’s file and other checking agencies as well. Capital one basically takes information from any pertinent source that can provide then with reliable data. 4. List and describe the information technologies used to support their strategy? Information-based strategy – company focuses on high credit risk\low credit risk – this helps them comprehend their customer’s data and to make sure that their choices are made with those people who are actually going to pay them back – their information-based system collects and analyzes the information which helps them market to their customers as it attracts various aspects of customer’s needs Data Warehouse & Mining Infrastructure – this is to support their information based system while having shared communication between different branches – Their offices in UK and US can have clearly make accurate decisions since they can both have access to each others database – This software analyzes their customer data with such intelligence that it is used to help them with final decision making – It is also used for customer service support 5. Describe their notion of a â€Å"scientific test†. Contrast this approach to product development and launch with a more traditional approach that a manufacturing company might use. Capital One’s scientific test was used with their software to collect test data information while enhancing the data they already had as well. They used this software to analyze and collect information from potential customers. They conducted over 45,000 tests at one point which helped them comprehend customer information while identifying any fraudulent activity as well. They grew every day and had millions of customer signed up online at the end. Capital One had a great relationship with their IT department since technology was part of its core competencies. Fairbank even allowed anyone to propose an idea for a test if it was profitable looking enough. This showed that the company wanted to involve each and every employee to work with them on their marketing strategy. The process for product development occurs when an idea is started, to the design and then with the actual product being manufactured and engineered. Capital One way of working with this process involves having their marketers research and access the information and data to understand their customers tendencies and preferences. A more traditional approach that a manufacturing company may use is having Capital One is started with a strict business model and then having to computerize it later on. Everything is first manually done and analyzed in this case. The technology and use of software would be used later on in terms of Capital One’s informational strategies. Capital One Case Study. (2016, Dec 08).

Undecided Research Paper Example | Topics and Well Written Essays - 2000 words

Undecided - Research Paper Example The most vulnerable States were the third world countries;this is because they survived on loans, to bridge the deficits in their budget allocations. They also applied for these loans for purposes of initiating development activities within their states. On this note, the two Bretton woods institutions attached these conditions to ensure that the money lent, will carry out intended purposes2. The conditions were imposed for purposes of reducing the borrowing trends of the third world countries, and they were aimed at opening up their markets for purposes of trade, and thus a nation could generate sufficient resources to take care of its budget. On this note, the main aim of the policies was to force a state to open up their economies, and concentrate on trade. They advocated for the removal of trade barriers, and the privatization of the various government parastatals3. On this note, this paper examines the notion that the structural adjustments policies helped in the growth of the t hird world countries. ... tself and determine its own affairs.4 Other scholars argue that the structural adjustments policies were aimed at opening up the economies of third world countries, in order to allow well established companies, a presence in their economies. This in turn will lead to unfavorable balance of trade between the third world country, and the country in which the multinational company comes from. These scholars argue that at the time, third world countries did not have companies that had the capability of competing with these huge companies from Europe and United States of America. These companies controlled numerous resources, including financial and technological resources. On this note, companies operating in Africa, and Asia could not match them in terms of skills, and the resources. These Multinational companies enjoyed economic advantage, and therefore they would make huge profits in these economies, and plough them back into their mother countries, instead of investing a portion of t heir profits in the host country. On this note, this paper examines whether the structural adjustments policies contributed to the decline of the economies of third world countries. Synthesis: There are many arguments for and against liberalization of an economies state. One of the arguments supporting the opening up of a countries’ economy is that it would lead to the growth of the nation’s GDP. Take for instance Brazil, China and India, these three are the world’s fastest growing economies, and this is because they took measures to liberalize their economies, allowing competition, and little government regulation in their sectors. It also needs to an exchange of the much needed foreign exchange, which is beneficial to a nation’s GDP, and for International trade5. Take India for

How Was Alexander The Great as a Leader Research Paper

How Was Alexander The Great as a Leader - Research Paper Example Having achieved this much with such a relative short life, we cannot help but wonder, â€Å"how was Alexander the Great as a leader?† To better understand how was Alexander the Great as leader, it would be necessary to know the man. Alexander the Great in brief Alexander the Great was born in royalty. He was born of a Macedonian King Philip II and Queen Olympias. He was educated by the best teachers and was taught how to read, ride, play the lyre, fight and hunt. His best education came from Aristotle, one of the greatest philosopher of all time. The training that Alexander the Great received from Aristotle had a tremendous influence in his later conquests and it has been said that it contributed much in the success of his military conquests1 (Foster 2001, 44). Alexander the Great was also exposed early on how to lead troops in combat. At age of 17, Alexander the Great already led troops towards victory against the combined forces of Athens and Thebes. At 20, he was already ki ng when his father Philip II was assasinated by his own men. He began his conquest in 334 B.C. when he commenced a 12 year journey during which he traveled 22,000 miles and conquered modern day Turkey, Syria, Lebanon, Egypt, Iran, Iraq, Afghanistan, Pakistan, and India to the Indus River2 (Team Trek Series). During this campaign, he defeated armies four to five times his size as he cross deserts and 15,000 foot peaks in freezing weather, facing incredible hardships to unite the known world under one common vision3. During these conquests, he also managed to have himself named the pharaoh of Egypt and conquered all of Asia, calling himself the â€Å"Lord of Asia†4. II. The Leadership of Alexander the Great Alexander was able to achieve this feat as a result of a combination of several characteristics that distinguished him from other leaders. In addition to being trained early to become a leader and a king, Alexander had inherent personal qualities that made him conquer all kn own world during his time. As a leader, Alexander the Great was; a. Self-confident. Perhaps even extremely but it served him well. Alexander the Great truly believed that he was a descendant of the gods (i.e. Hercules) that he thought he was invincible and this was displayed in the battlefield when he led his troops. This confidence was contagious that inspired his men to have faith in themselves which was instrumental in winning battles. This was manifested in Alexander the Great’s second confrontation with the army of Darius at the mountain pass of Issus where Darius outnumbered Alexander’s army. Out of sheer faith of Alexander’s army in him, his soldiers were able to defeat Darius army in a fierce hand to hand combat5 (Cohen 1983, 50). Alexander the Great also did not accept perceptions of his environment as limitations to be accommodated. Perceived problems were reframed into alternative problems, which were then to be solved6 (Kurke 2004, 4). As a concrete example, â€Å"any special defiance, or any reputedly impossible problem, he took as a personal challenge, and fell upon it with especial ardour. The Gordian Knot yielded when he slid the yoke sideways out of it-and revealed many rope-ends, not only two7† (Burns 1965, 140). b. Visionary. According to Kurke, â€Å"truly great leaders change the world around them. They instill in their followers a cohesive identity and clear purpose8† (2004: IX). Alexander the G